Monday, January 31, 2011

Getting leads for your mlm - Network Marketing is a relationship business, not a sales business

Ever feel like a salesman when you are talking to someone about your network marketing business? BIG MISTAKE! You shouldn't have to sell anyone on network marketing, instead learn to target people that already believe in the business model, and forget being the salesman, be a friend instead. Network marketing is not a sales business, it is a relationship business. No one should be looking at you with this kind of expression if you build the relationship first!

Doing network marketing should be fun!  If you do it right, you will want to get on the phone to call perspective customers and business partners alike, and they will talk to you, because you are giving them a service. You are providing them with information that they want to hear. You are helping them out.

How do you do this?  You set up your advertisements so that those that are wanting help with network marketing will search for you. Use keywords that talk about helping and coaching, targeted leads and finding success in network marketing. Find a system that doesn't use the sales pitch but is designed to teach your people about how to do the business. The quest for knowledge will bring them to you. 

Nobody wants to be sold. Nobody wants to be a 'mark', but everyone wants to make new friends.  And when someone is struggling, they want someone to help them, not sell them. A small change in attitude and agenda will make all the difference in the way you talk to your prospects.  Make it a point to get the money out of the equation, make it about them, not about you. If you can do this, you will find success in more ways than one.

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