Sunday, March 20, 2011

Optimized MLM Leads - The best way to find them and keep them!

Lead generation can be a real bear!  When asking people what their biggest struggles are, they almost always say finding people to talk to, finding MLM LEADS. 
Generating leads should be easy, and fun!  If you are struggling, you are not working smart, you are working hard. .
There are many ways to generate MLM leads. You can generate them offline, the old fashioned way or you can generate them online, the easy and fun way.
Generating MLM leads offline is,the old way to get them, it is hard and filled with rejection. These leads are found by:
  • Making a list, friends and family, very much not targeted and a warm market.
  • talking to people on the street, people you meet at the grocery store, the laundry mat, anywere else you go as you run your errands through out the day, a very cold market!
  • buying leads, mostly scams and working hard and making money for the lead generation company, many times the same people that recruited you in the first place to that great MLM!
  • buying booth at trade shows and flea markets, can be really expensive, again a COLD market and not targeted at all.
  • postcards and other direct mail. Really expensive and really random, not targeted.
While these strategies have worked in the past by a select few, they don't work well for the majority of the people that get into network marketing.  If it did, the dropout rate wouldn't be at 90% on an average!  Truth is most of us just don't have that salesman talent to convince someone that network marketing is the way to go to make money working from home, and then to 'sell' them on our particular company.  Most of us also don't have the ability to keep doing that so that as our 'sold' leads drop out because they can't do this, we can replace them with new associates.  The old way of selling your leads on your opportunity will not give most of us the success we are looking for.

Using the 'age way' of generating leads online is the way to go. It eliminates most of the problems you have doing it the old way, if you do it properly.

A modern MLM company needs to use the internet, it is the level playing field for all of us to find TARGETED OPTIMIZED LEADS for our organizations.  This way we make our own warm market, and ensure that we are talking to people that are already interested in Network Marketing, and already wanting to talk to us about what we are doing.  Remember that network marketing is a relationship business, not a sales business. Don't try to sell your leads like they were marks, make them your friends.  Give them reasons to like and trust you, and them tell them what your are doing. but always with their best interests in mind. Zig Ziggler's famous quote, "if you help enough people to get what they want, you will get what you want" is especially true in this business.

Finding leads online doesn't mean paying for them, it means attracting them to you.  Here are a few ways you can do this:
  •  The social networks, a great place to let everyone know what you are doing and invite them to check out what you have to offer.  For the most part it is free advertising, and a great way to make friends first.
  • Safelists.  A great way to share your company with like minded people. 
  • Articles and blogs. There are many free places that you can post articles. Blogs are just a string of articles and ideas in one place. You can pay for a self hosted blog or use on like this, both will help to get the word out and show others what you can do for them.
  • Traffic exchanges are also a free way to advertise. They take more time than some and it really is a matter of getting your ad or webpage out there consistently so people seeing it will start to find it familiar and stop to see what it is.
  • Commenting on other peoples articles and blogs. One of the most important things you need to do is brand your self, get your name out there so people relate you with an authority on network marketing. Your comments can create links that will help the articles and blogs you write get noticed and the people you comment on will appreciate it and many times comment on your articles as well. This give you a more favorable rating and gets your pages found much easier.  More exposure, more interested people in what you are doing. You will be recognized and more sought out by OPTIMEZED TARGETED LEADS.
These are just a few of the ways you can make your search for like minded people much easier and more fun. It is a great way to expand and give you a never ending stream of targeted leads to talk to. The way to the steady walk away income is to find associates that will stay and grow with you.  The more you retain, the easier your task will be and the more successful you will be in making network marketing work.  The old way is out, the new way is in and working. Try it, you will like it!

NOTE:   Finding a system to help you and give you guidence will be a great asset.  Find a mastermind group that can help show you the pitfalls and keep you from making the same mistakes they have will be a great help as well.  There are many such groups out there and most will want you to pay for the information.  While it is information you need, it need not cost you.  I found a group called Mentoring for Free that teaches you jus thow to do it and it is totally free. They will coach you and help you to weed out the expensive methods and how to apply the free ones so that you get all you can out of your efforts. They are teaching me to work smart, not hard, and I am having fun?  Want proof, the people I am working with have a retention rate of  65% up to even 90% by one mentor, that is opposed to the 10% the industry averages. They must be doing something right! .

Saturday, March 5, 2011

MLM Work From Home - Avoid the pitfalls to be a success at MLM network marketing

You have a business opportunity and boy are you excited!  You dream of all the great things that will happen when you are successful with your MLM work from home opportunity and you are up and positive and eager to get going.  So you start talking to people.

Pitfall #1      Your sponsor tells you to make a list of everyone you have ever known, family, friends, the mailman, your pastor, and anyone else you know by name.  You are excited and think all these people, including your closest friends will want to be in it with you. You are doing them a favor by inviting them in to this mlm opportunity with you.   After all you are going to be rich and you want to take your family and best friends with you.  But somehow they all one by one aren't interested, and some are actually offended you even asked!  What happened?  They have no interest in network marketing MLM.  Some even laugh, to some it is a pyramid scheme, some just don't want to work, and many don't want their own business!  DON'T BOTHER FAMILY AND FRIENDS WITH THIS NEW BUSINESS, WAIT TILL YOU ARE SUCCESSFUL, THEN LET THEM ASK YOU WHAT YOU ARE DOING.  Now you have a receptive audience to talk to.  Don't try to sell apples to someone that hates them and prefers oranges.  Don't take it personally, they just don't get it yet, and may never get it.  Don't get stuck on them.

Pitfall #2      You've used your friends and family up, no one left to talk to, but you are still all excited. You need leads!  You are going to be just like that person they told you about that replaced their income in 3 months and quit the job and took off for an island vacation in the Caribean for a couple of months.  Your sponsor or your company has leads for sale, the better they are the more expensive they are, some are opportunity seekers that inquired about your company, these are gold!  For the company and your sponsor that is.  What you don't know is they are making more money from the sale of leads than from network marketing.  If the leads are so great, why don't they use them themselves?  You are your best lead source.   There are many  free or nearly free sources for leads that are optimized and targeted for a MLM work at home business.  You need a lead generation system that you control and can use to find and keep track of people that want to talk to you about MLM.  DON'T BUY LEADS!  They do not work.

Ptfall #3      So now what.  You aren't quite as excited, you have been told no many times, and yes very few sometimes not at all. How do you keep that enthusiasum going?  This is where alot of people quit before they even get started.  Get hooked up with a mastermind group.  What is that?  It is a group of like minded people, not necessarily in your company, but interested and successful in the MLM work from home industry.  Find a mentor, someone that has your best interests at heart, ABOVE THEIRS!  Getting hooked up with a group like this will hold you up through the difficult times when things just aren't going the way you want them to.  You can't build a MLM business all by yourself. DON'T TRY TO DO THIS BUSINESS ON YOUR OWN.  Take advantage of others experience and learn from thier mistakes!  Become a student of the industry  Take the time to build it strong, and build it once, build it right. Build it for your children and your children's children.  It is a great business, and you can do it with the right tools and encouragement.

Pitfall #4     Your company has the greatest products, they are going to cure the world of disease, or replace the utility company at a fraction of the cost, ect...   Every company has great products or they don't stay in business.  You are looking for a way to make money, if you love the product, great!  You can always buy it when you have your business up and growing.  Take a look at the comp plan and the policies and procedures, and know what you have to do to make money.  DON'T  JUMP IN UNTIL YOU KNOW WHAT THE OPPORTUNITY IS.  How many people do you need to make 10,000 a month from residual income?  Does the company have a non renewal clause, that is can they cancel your contract and in effect 'fire you' if they want to down the road?  You don't want to build something that can be taken away once you have that walk away income.  Listen to this audio if you want to safegaurd yourself against this ever happening to you.

With the birth of the internet, we have instant information, but we have to pay attention to where the information we find is coming from. There are so many promises made in the name of MLM that it can be hard to seperate the truth from the hype.  Become a student of the industry and find out what you need to know to protect yourself and make the correct decisions to safegaurd your business and future.  If you were buying any other kind of business, you would take the time to investigate the industry, You would talk to people that were successful in what ever you are going into to see just what they had to do to get there. Do the same with your search for and MLM work from home opportuinity.  I found Mentoring for Free. They do just that, mentor for free with no agenda. You need to find a group like this to learn from and lean on.  It takes a mastermind group to be successful with network marketing.  Find your group of like minded people and find what inspires you to keep you going when the going gets tough, learn about the business you are or have entered to avoid the pitfalls and you will succeed in network marketing.