Optimized MLM Leads - The best way to find them and keep them!

Lead generation can be a real bear!  When asking people what their biggest struggles are, they almost always say finding people to talk to, finding MLM LEADS. 

Generating leads should be easy, and fun!  If you are struggling, you are not working smart, you are working hard. .

There are many ways to generate MLM leads. You can generate them offline, the old fashioned way or you can generate them online, the easy and fun way.

Generating MLM leads offline is,the old way to get them, it is hard and filled with rejection. These leads are found by:

• Making a list, friends and family, very much not targeted and a warm market.
• talking to people on the street, people you meet at the grocery store, the laundry mat, anywere else you go as you run your errands through out the day, a very cold market!
• buying leads, mostly scams and working hard and making money for the lead generation company, many times the same people that recruited you in the first place to that great MLM!
• buying booth at trade shows and flea markets, can be really expensive, again a COLD market and not targeted at all.
• postcards and other direct mail. Really expensive and really random, not targeted.

While these strategies have worked in the past by a select few, they don't work well for the majority of the people that get into network marketing.  If it did, the dropout rate wouldn't be at 90% on an average!  Truth is most of us just don't have that salesman talent to convince someone that network marketing is the way to go to make money working from home, and then to 'sell' them on our particular company.  Most of us also don't have the ability to keep doing that so that as our 'sold' leads drop out because they can't do this, we can replace them with new associates.  The old way of selling your leads on your opportunity will not give most of us the success we are looking for.

Using the 'age way' of generating leads online is the way to go. It eliminates most of the problems you have doing it the old way, if you do it properly.

A modern MLM company needs to use the internet, it is the level playing field for all of us to find TARGETED OPTIMIZED LEADS for our organizations.  This way we make our own warm market, and ensure that we are talking to people that are already interested in Network Marketing, and already wanting to talk to us about what we are doing.  Remember that network marketing is a relationship business, not a sales business. Don't try to sell your leads like they were marks, make them your friends.  Give them reasons to like and trust you, and them tell them what your are doing. but always with their best interests in mind. Zig Ziggler's famous quote, "if you help enough people to get what they want, you will get what you want" is especially true in this business.

Finding leads online doesn't mean paying for them, it means attracting them to you.  Here are a few ways you can do this:

•  The social networks, a great place to let everyone know what you are doing and invite them to check out what you have to offer.  For the most part it is free advertising, and a great way to make friends first.
• Safelists.  A great way to share your company with like minded people. 
• Articles and blogs. There are many free places that you can post articles. Blogs are just a string of articles and ideas in one place. You can pay for a self hosted blog or use on like this, both will help to get the word out and show others what you can do for them.
• Traffic exchanges are also a free way to advertise. They take more time than some and it really is a matter of getting your ad or webpage out there consistently so people seeing it will start to find it familiar and stop to see what it is.
• Commenting on other peoples articles and blogs. One of the most important things you need to do is brand your self, get your name out there so people relate you with an authority on network marketing. Your comments can create links that will help the articles and blogs you write get noticed and the people you comment on will appreciate it and many times comment on your articles as well. This give you a more favorable rating and gets your pages found much easier.  More exposure, more interested people in what you are doing. You will be recognized and more sought out by OPTIMEZED TARGETED LEADS.

These are just a few of the ways you can make your search for like minded people much easier and more fun. It is a great way to expand and give you a never ending stream of targeted leads to talk to. The way to the steady walk away income is to find associates that will stay and grow with you.  The more you retain, the easier your task will be and the more successful you will be in making network marketing work.  The old way is out, the new way is in and working. Try it, you will like it!

NOTE:   Finding a system to help you and give you guidence will be a great asset.  Find a mastermind group that can help show you the pitfalls and keep you from making the same mistakes they have will be a great help as well.  There are many such groups out there and most will want you to pay for the information.  While it is information you need, it need not cost you.  I found a group called Mentoring for Free that teaches you jus thow to do it and it is totally free. They will coach you and help you to weed out the expensive methods and how to apply the free ones so that you get all you can out of your efforts. They are teaching me to work smart, not hard, and I am having fun?  Want proof, the people I am working with have a retention rate of  65% up to even 90% by one mentor, that is opposed to the 10% the industry averages. They must be doing something right! .

MLM Networking - How to make your business from home flourish and last

MLM Networking is a fun and lucrative way to make money from home, and anyone can be successful in it once you understand how it works. It is one of the only business models where everyone is on a level playing field, doctors, lawyers, schoolteachers, housewives, even students all start in the same place, learning the same principals and with the same chances of success.

Consider this quote...

"Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born."
                                             - Anais Nin

What a great idea! Just think, network marketing is a relationship business and each person you sponsor in your business is a new world (their own business center), yet part of the group ( part of your group volume so part of your business)! If you think of it without the money, they really are adding a whole new world to yours, expanding your universe in ways you can't yet see. What a great present... If you think of it like this, you really do take yourself out of the equation and will be able to help them more effectively.

So want to see your business really shine, want to have a retention rate of 50% or more... don't sponsor people, make friends, find out how to help them, and in doing that you will be helping yourself.

Network marketing is a great business but so many treat it like a sales business, and once someone is sold, they become a customer, a number. Make sure you aren't selling, develop relationships instead.

I have heard the saying 'a stranger is just a friend I haven't met yet', think of your leads the same way. Find people with something in common, that being the desire to start a home business, and ideally someone wanting to do network marketing. They are your optimized targeted leads. They will become your best friends.

If you utilize this philosophy, you will successful in more ways than one. You will be a great leader, and a great friend.  You will be financially free and a role model for your children, you will truly own your life.

MLM Work From Home - Network Marketing instead of a second job

The biggest challenge in working a MLM business from home for me is being able to devote a block of time without interruptions to concentrate on my business.  Working from home has a unique set of challenges.  Family and friends sometimes don't seem to treat this as a real 'job' and your time is fair game.  They will interrupt you while working at home where they wouldn't dream of disturbing you if you were in another place working for someone else.  You have to make them understand and be determined to make this time as important to you and everyone else as it would be if you were going off to work.  After all you are working for yourself, isn't your business worth as much as someone esle's business?   Maybe more?

Working an MLM business can provide much more financial security than any other kind of job or brick and mortar business in a much shorter time, if it is worked correctly.  Luck has nothing to do with it, knowledge does. Make yourself a student of the industry. If you wanted to be a brain surgeon, wouldn't you go to school to learn the trade?  Even McDonalds has it's Hamburger University!

MLM is a business that can be marketed in several ways.  The old model says make a list of friends and family and get as many people in your living room or a hotel room as you can.  Talk to your warm market, and go back in your memory and look up as many people as you can to fill those rooms.  How many of you have tried this, only to have friends and family reject and sometimes laugh at your efforts, until you quit out of frustration. These days we have the Internet and if you learn how to use it, it can be a great source of finding optimized targeted leads that already want to work an MLM business.

There are many strategies both online and offline that will allow us to work from home and make the dream come true.  When you start your MLM don't just concentrate on the company and its products. Think about the  marketing system you will use because the process you apply for attracting and enrolling future partners needs to allow your personality to come out and be duplicatable for your clients joining you in your business. There are many different ways, and they are forever changing and evolving, so you will never run out of ways to advertise online. These new and improved strategies have only just started and will continue to generate fortunes for people that can understand and are able to use the power of the Internet.

What happens invariably with offline strategies is that unless you are a heavy hitter with a great influential circle, you will struggle with the friends and family because when you have exhausted your circle of friends and acquaintances, which for 90% of people out there is very limited, you are left with a cold market.  You first have to convince most of these people that a home business is a good idea, and then sell them on MLM.  No wonder it is called a cold market! What happens most with this kind of lead source is you have to have thousands of them to find one, and spend hundreds of dollars doing it.  A very expensive way to find people to talk to.

A good marketing system be easily duplicated and easy to implement. It should be inexpensive or free and give you a way to track your results.  It should be one that finds people that ALREADY WANT TO DO MLM.  It should make them want to talk to you. This in my book, is a whole lot better and easier than the old fashioned way of trying to convince others that don't have a clue about what we are trying to do!

 A Note:  Mentoring for Free is a free service that will help you learn how to advertize and find the system that fits you. Some MLM's have something already in place talored to the company, sometimes they will work well for you.  At Mentoring for Free there are experiences network marketers volunteering their time to help you out, and show you how to do things without getting caught spending money on worthless lead sources, and show you how to find your own optimized, targeted leads.